ChatGPT will now tell you how often it mentions your company

On November 10, OpenAI opened Business Hub, a place inside ChatGPT where a company can claim its profile, correct its details, and see how ChatGPT talks about it. Once you’re verified, you get three things: how often ChatGPT mentions you, how many people click through to your website, and the topics where it cites you.

Until now, the only way to know what ChatGPT said about you was to ask it yourself and count the chatgpt.com visits in your analytics. Neither told you how often you came up in the first place. This is the first time OpenAI has given companies their own numbers.

The numbers are narrower than they look. For an online business, a mention counts only when ChatGPT references your website. Your brand name on its own doesn’t count. You see themes, never the actual prompts or conversations. A blank metric can mean there isn’t enough activity to report yet, not that nobody asked. All of this is in OpenAI’s setup guide.

Claiming a profile also won’t make ChatGPT recommend you more often. OpenAI says it doesn’t guarantee more visibility, and that advertising doesn’t change ChatGPT’s answers either. What you get is a say in the facts and a way to measure.

How to claim yours

1. Sign in to ChatGPT and open Business Hub from the sidebar, or go to chatgpt.com/business-hub. Search for your company by name and pick the matching listing. If you run an online business and can’t find it, you may see an option to add it. Local stores and restaurants can only claim an existing US listing for now.
2. Verify that you can represent the company. The options are a code sent to your business phone or business email, a TXT record added to your website’s DNS, or your Shopify store. If IT or an agency manages your domain, ask them for the DNS record before you start.
3. Wait for OpenAI to approve the claim by email. Then finish identity verification with Persona, which may ask for a government ID, business registration details, and proof that you’re authorized. Persona approval is what opens up insights, edits, and the blue verified check. If you’re creating a new profile through Persona, approval publishes it automatically, so have your details ready first.
4. Update your website, description, category, and logo. OpenAI reviews changes before they appear, and ChatGPT can still pull from other sources when it answers questions about you. Fix the source pages too.
5. Open Insights, which covers the past 28 days. Write down your mentions, website clicks, and top discovery topics so you have a starting point. Then compare the click count with the chatgpt.com visits in your own analytics. If you haven’t set those up yet, this earlier note walks through it.
6. Add teammates or your agency from Business Hub, each with their own ChatGPT account. Don’t forward the claim invitation or share a login.

If your organization has more than one brand or location, decide who owns each profile before you start. OpenAI manages each brand separately, and claiming the main brand doesn’t claim its locations.

Claim the profile this week, write down this month’s numbers, and check them again in December.